Website Redux!

This Monday was a great day for us at the studio. We officially launched our new website. It is not that we didn’t like our old one but felt like it was time for something fresh. Not only did we have many new images and new ideas for the site, with technology being as ever-changing as it is, making the switch from a flash site to a HTML5 based site was just the incentive we needed to take the plunge. I say plunge because anyone that has ever redone a site can attest that it can feel like starting over. We are excited about the way our new site handles video files and look forward to further exploring the potential this offers.

As we keep evolving as image-makers, so should the way we deliver or present our work. Certainly our creative sensibilities evolve, our delivery medium can also be a reflection of where we are at creatively, not to mention essential in presenting ourselves and connecting with clients that may share our outlook and aesthetic taste.

We incorporated several new galleries, one of which was the before and after. For a long time we had felt the need to have a way to showcase and exemplify to our clients what it is that we do once all the gear has been packed up and find ourselves behind the computer. This way, enabling our clients to become more of an active participant in the creative process.

Another aspect of the site we are really excited about is the Create a PDF feature. It enables our clients or potential clients to download their selection of images in a PDF form. Further extending the tools they have at their reach in order to get everyone involved in a project on the same page.

One thing that did not really change was the basic building blocks of our graphic identity. Such as our logo and basic color scheme. This is where for us, it paid off to take our time and spend the energy the first time around. We hired our friends at north40creative to develop the logo and invested on a site that had the right features to suit our needs, not to mention one that keeps up with technology.

As many things we do, building the site was a labor of love and hope you enjoy it as much as we did creating it.